shopstory // coming soon // lower east side, new york

a few months ago, i stopped by coming soon new york and chatted with the boutique's owners helena and fabiana. the two super cool ladies met while working in the gallery world and now run this inspiring orchard street shop together. they spend many mornings doing studio visits with local designers and then head to the shop where they befriend customers and host events with other local businesses like mission chinese food and dimes. their shop features an eclectic mix of artful objects, home goods, jewelry and accessories. they are constantly moving around the whimsical merchandise, tweaking the lay out just like a house. i love the aesthetics of their store and the curated selection of quirky meets cool stuff. when fabiana and helena decided to open their shop, they knew orchard street was the place. they mentioned the close-knit relationship between all of the shops on the street and orchard street has now become a favorite of mine. i saw their rad multi-sensory installation of grace villamil's work a door within a door within a door at spring/break art fair in march. there's an installation of villamil's work in their shop and these "silo kits" are for sale so you can easily recreate one in your own home for $240.

be sure to visit their store at 37 orchard street!